Updated: Nov 27, 2020
At Expressive Design Agency, we utilize Search Engine Optimization (SEO) to improve how your website ranks in search engine results. We identify the most optimal keywords and phrases that your target audience searches for when looking for products or services similar to yours. Good looks alone won’t cultivate a large audience. Every business absolutely needs SEO!
Related: Social media posts can help grab the attention of your audience, but does it maintain their attention? Keywords and hashtags on social media determine how wide your reach is when creating organic media. Of course, you can always pay for ads or boosted posts, but what's the fun in that?! In my opinion, social media can be well-utilized, allowing small businesses to survive on organic media. However, as you look to expand, it will be beneficial to invest in boosted posts and paid-ads.