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Let's Talk Black Friday

Black Friday is regarded as the official start of the holiday shopping season. Is your business prepared?

From 2013 to 2019, sales generated by U.S. retailers have almost tripled, from $1.93B to $7.4B. That's a lot of moolah.

However, with physical store closures and possible local restrictions due to the pandemic, this shopping season may be harder than those of the past.

Now more than ever, digital media provides a foundation for businesses. We are used to hearing about companies by word-of-mouth, but now all it takes is a simple share or repost online to grow your following and, subsequently, your number of new and returning customers.

No longer are we in the era of people camping outside Best Buy for the best deals upon store-opening at 3 AM. No longer are we plagued with videos on the news of customers fighting over TVs at Walmart.

We are in the digital era. That means your business has to be, too.

Businesses: Are you optimized for your Black Friday sales?

Consumers: Remember to Shop Small & Shop Local! They need your patronage now more than ever.

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